Beauty Industry

Kiehl’s Launches an Overnight Hydrating Face Mask

The powerful hydrator contains 10.5% squalane to strengthen the skin barrier.

Author Image

By: Marie Redding

Senior Editor


For beauty addicts, “dry” January means our skin is so parched from the cold and indoor heat that we need more powerful moisturizers—and the team at Kiehl’s is on top of providing its customers with the right skincare solutions at the right time. 

Kiehl’s new Ultra Facial Overnight Hydrating Face Mask with 10.5% Squalane is formulated to deeply nourish and stabilize the skin’s barrier by reducing moisture loss overnight for refreshed skin by morning. This ultra-restorative overnight face mask helps prevent dryness for up to three days, helping to treat particularly dehydrated, flaky, and tight skin.

The product channels the same formulation technology as Kiehl’s Ultra Facial Cream, a best-seller, worldwide. It reigns supreme amongst others when it comes to boosting the strength of the skin’s barrier. Over 40 million jars have been sold worldwide.

Ultra Facial Cream is clinically tested to boost skin barrier strength by 47.9% while also providing the skin with 24 hour hydration, even in extreme climate conditions.

Ultra Face Cream already works so well, so why launch a new overnight product?

Kiehl’s global scientific director, Dr. Nancy Ilaya, PhD., explains, “The skin can experience up to 93% more water loss at night. This is because when our bodies are asleep, our skin tends to produce less sebum/oil than is needed to maintain adequate hydration, and therefore we experience more trans epidermal water loss or ‘TEWL,’ which is loss of water through the skin.”

Ilaya continues, “Ultra Facial Overnight Hydrating Face Mask was specially formulated to help minimize overnight water loss by flooding the skin with nourishing hydration to supplement moisture that may be lost during sleep. The formula helps to maintain adequate hydration through the night and reveal supple, healthy looking skin by morning.” 

Ingredients To Support & Strengthen the Skin Barrier 

The mask features a “transformative balm-to-oil texture,” the brand states, and contains 10.5% plant-derived squalane.

Kiehl’s signature Ultra Facial ingredient, glacial glyco-protein, attracts and lock in moisture, helping to reduce visible dryness and hydrate skin for up to 3 days with a single use.

The skin barrier is the outermost layer of the skin that helps retain moisture and defend against external aggressors, such as pollution and environmental debris. When the skin barrier is intact, it’s responsible for maintaining skin moisture, softness, suppleness and overall healthy appearance.

A disrupted skin barrier has a weakened protective function and cannot adequately maintain hydration and skin health. This can lead to dryness, dullness and sensitized skin.

Here are the key ingredients in Ultra Facial Overnight Hydrating Mask—
  • Plant-derived Squalane: A naturally derived skin emollient, when incorporated in our formula, helps to deeply hydrate and strengthen the skin’s moisture barrier, making skin feel supple and soft.

  • Glacial Glycoprotein: Often described as a water magnet, this wholly renewable, naturally-derived protein adapts to extreme environments. Blended into the mask, it helps draw water into the skin to optimize hydration levels.

The Packaging—And Application Method 

Newly re-packaged in a 100% PCR jar, Ultra Facial Overnight Hydrating Face Mask can be applied in a variety of ways to best suit every skin type. 

For deep moisture replenishment and skin barrier strengthening, the mask can be used all over the face as an overnight mask treatment or applied to specific problem areas that tend to experience more dryness. The formula can also be applied as a 15-minute tissue-off treatment, or used even as a cleansing balm to gently melt away makeup and residue from the face while leaving the skin feeling clean and hydrated.

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters